Design is a way to search for the simplicity
we lose after our childhood.
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When I reached my forties

I decided to go 'a little bit' beyond engineering and went to advertising and graphic design. Some move, uh? One good achievement I can remember as an art director during my agencies period was to see this logo I created to be chosen as the official one for the government of the city of Rio de Janeiro. In 1998, I started my freelancer career having among other clients the Elsevier publishing company, a relationship that endures until today.

Campus-Elsevier Publisher - Poster for a new translated release.
Campus-Elsevier Publisher - Poster for a new translated release.
Elsevier - Presentation of Academic Press as a new associated brand.
Elsevier - Presentation of Academic Press as a new associated brand.
Elsevier - New titles in Cardiology.
Elsevier - New title in internal medicine. "The best proof of a textbook's quality is its longevity".
Elsevier - New translated title in Plastic Surgery.
Elsevier - Poster to present the 'Cecil family'.
Elsevier - New translated titles in Physiology.
Elsevier - New titles in Genetics.
Elsevier - New edition of a translated title in Ophthalmology.
Elsevier - New titles in Radiology.
Poster created for a play based on the book 'Sophie's World'.
2001 events' calendar for the National Association of Startups Incubators. The title is based on the phrase "the land is good, generous, if one plants, anything will grow up" only changing the verb 'plants' for 'incubates'.
This poster is the year 2000 events' calendar for the National Association of Startups Incubators. The title says "Join the new generation of companies".
The main target of this poster is to encourage new projects to be brought to the Startups Incubator. The title says: "This is an invitation for those who already want to build the future".
'Desafio SEBRAE' ('SEBRAE Challenge') is a computer game to be played between college students' teams in which they pretend to be the managers of a simulated company. The subtitle says "The company is simulated but the adrenaline is real!"
A piece of an advertising campaign for a shopping center for their winter sale. The title says "Sale below zeros"!
Poster created as an idea for a marketing campaign for the 2007 Panamerican Games in Rio de Janeiro. The goal was to associate a sport to a tourist spot, in this case, the Gávea Stone.
Poster created as an idea for a marketing campaign for the 2007 Panamerican Games in Rio de Janeiro. The goal was to associate a sport to a tourist spot, in this case, the Lapa Arches.
Poster created as an idea for a marketing campaign for the 2007 Panamerican Games in Rio de Janeiro. The goal was to associate a sport to a tourist spot, in this case, the Cantareira boat.
Poster created as an idea for a marketing campaign for the 2007 Panamerican Games in Rio de Janeiro. The goal was to associate a sport to a tourist spot, in this case, the Sugar Loaf.
Poster created as an idea for a marketing campaign for the 2007 Panamerican Games in Rio de Janeiro. The goal was to associate a sport to a tourist spot, in this case, the Rio-Niterói bridge.
Poster created as an idea for a marketing campaign for the 2007 Panamerican Games in Rio de Janeiro. The goal was to associate a sport to a tourist spot, in this case, the Maracanã Stadium.
Animated e-card
New Year - 2008
Animated e-card
New Year - 2009
Animated e-card
New Year - 2010
Animated e-card
New Year - 2011
Animated e-card
New Year - 2012
New Year card - 2014
Bar Mitzvah - The message inside the card says: "May the light of the Torah be your lighthouse in hard times and your spotlight for the happy ones. Mazal Tov!"
Bar Mitzvah - The message inside the card says: "May your name also join the long list of Jews who somehow left a positive mark on humanity. Mazal Tov!"
Bar Mitzvah. The message says: "Mazal Tov! From now on you can count with one more little hand in your life..."
Bar Mitzvah - The title says: "Welcome to the Meenyan". The message inside says: "May you become a fair man, a responsible jew, able to keep with your presence our traditions. Mazal Tov!"
Bat Mitzvah - The message inside the card says: "May your name also join the long list of Jewish women who somehow left a positive mark on humanity. Mazal Tov!"
Bat Mitzvah - The title says: "Congratulations on your bat-mitzvah". The message inside the card says: "You were born with a very strong star. May it follow you at every stage of your life. Mazal Tov!"
Passover - The images represent the four brothers described in the Seder ceremony: One wise, one wicked, one simple and one who does not know how to ask a question.
Passover - The message says: "At each generation ought a man to look at himself as if it was him who came out from Egypt."
Passover - The word 'Cherut' means 'freedom' in Hebrew.
Passover - The famous question: "Why is this night different from others?"
Rosh Hashanah
The Jewish New Year
Rosh Hashanah
The Jewish New Year
Rosh Hashanah
The Jewish New Year
Rosh Hashanah
The Jewish New Year
The various sounds of the Shofar.
Rosh Hashanah
The Jewish New Year
Rosh Hashanah
The Jewish New Year
Rosh Hashanah
The Jewish New Year
The balloon says: "Could someone tell me please whether in Rosh Hashanah they also play the Shofar"?
Rosh Hashanah
The Jewish New Year
The balloon says: "Did you know that they also prepare Guefilte Fish for Rosh Hashanah"?
Rosh Hashanah
The Jewish New Year
Rosh Hashanah
The Jewish New Year
The message inside the card says: "May the covenant with Him continues and fill our world with Peace!"
Rosh Hashanah
The Jewish New Year
Rosh Hashanah
The Jewish New Year
Xmas card created for Frederico Martins Architecture & Building Christmas 2007
The 'tree' is built with the word 'PAZ' which means 'peace' in Portuguese.
Christmas 2008
In green, some words starting with the letters 'C', 'R', 'I', 'S' and 'E' express good attitudes and feelings.
The message says: 'Good feelings and good attitudes make any crisis unnoticed'.
ABRAPAC - Brazilian Support Association for Cancer Patients
The title says: "When life turns into a rough sea, a friendly hand is always welcome".
Bank of Brazil Cultural Center (Rio de Janeiro) - A sequence of three folders with a similar cover informing about a series of events for children to celebrate its 10th anniversary
Bank of Brazil Cultural Center (Rio de Janeiro) - Folder containing a series of events to celebrate the 9th anniversary of BBCC's Educational Program. The whole celebration was entitled 'BBCC on paper wings' and its main theme was the book.
Campus-Elsevier
Newspaper with new book releases.
Elsevier
2015/2016 Catalogs
Campus-Elsevier
News magazines and catalogs.
Direct mail informing about new releases by Campus for languages learning. The title says: "If for you every language is Greek, it's time to meet this series".
EXPREX International Commerce
Direct mail postcard.
Contemporânea Carpentry
This piece folds onto itself turning into a box which contains the photos of the products.
Folder to announce allotments for sale in 'Vale da Mata' ('Woods Valley'),
District of Itaipava, City of Petrópolis, State of Rio de Janeiro
'Quinta do Lago' ('Lake's Villa') Project, District of Itaipava, Petrópolis, Rio de Janeiro
3 folders selling building allotments, homes & flats.
Dr. Walter Stahl - Chiropractor

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